June, 2006

Advertising facts worth a read ...

Gifts that carry a logo--You have them on your desk, and with your computer or briefcase.  You use them when you golf, travel, or cook in your kitchen...you see the logo, and remember receiving the gift.

Concerned about ROI (Return on Investment)?

• Cost effectiveness is important.
• Consider measuring ROI in terms of CPI (cost per impression).
• Promotional products keep repeating your message long after you are gone!

73% - The number of people given a promotional item and reported using it once a week. 45% - The number who used the item once a day. Source:  L.J. Market Research,  DFW Airport Study, 2004

The constant sight of your logo or message (sometimes over years) combined with a happy memory of being given a gift makes using promotional advertising products more cost effective than you might think!

More interesting numbers:

76%   - The number of people in a study who could recall the name of the company on a gift they had received in the past 12 months. vs. 53%   - Those who would recall an advertiser in the newspaper or magazine from the previous week. Source:  same as above

Customers who received promotional products were 14% more likely to refer the company who gave them the gift.

Salespeople who handed out promo items received 22% more referrals than those who did not.

Source:  Baylor University
 MK Study, 1993

How do you add to the "good feelings" your customers have about your company?

52% - Participants who reported having more favorable impressions of an advertiser after receiving a gift from them. And Good Will travels… 71% - Business travelers (randomly surveyed at DFW Airport) who had received a promotional gift in the last year. 33.7% - The number who had it with them!

The Bottom Line  ---
Whether your bottom line is increasing brand recognition, customer loyalty, warming up sales prospects, or thanking your biggest clients and fans…well-chosen promotional products will work harder and longer for you!

Call Linda Schafer at 303-456-9035 for some great ideas for gifts with YOUR logo! 

And, be sure to visit our website at www.glspecialties.com.